What 10,000+ Town Finder Searches Reveal About How Boston Buyers Actually Choose Where to Live

Analysis of 10,000+ Town Finder searches reveals critical buyer behavior patterns: 68% over-weight schools even when planning private school, hybrid workers under-weight commute by 40%, and buyers compare prestige markets (Winchester vs. Lexington) 3x more than value markets despite $645K price gaps. Most buyers use default weights (30% schools, 25% appreciation) without customization, missing opportunities to optimize for their specific situation.