HollistonMarket AnalysisMetroWestValue Real EstateSchool DistrictsFamily HousingReal Estate DataInvestment AnalysisMassachusettsRoute 495 CorridorSmall Town Living

Holliston, MA Real Estate Market Analysis 2025: MetroWest's Quiet Value Champion

361 verified sales reveal the truth: Strong schools (7.8/10), $740K median, authentic small-town character, and why this MetroWest value play delivers 80-90% of Hopkinton's lifestyle at $410K less—with better appreciation potential.

November 15, 2025
42 min read
Boston Property Navigator Research TeamReal Estate Market Analysis & Data-Driven Buyer Strategy

Holliston delivers what value-seeking MetroWest families actually need: strong schools (7.8/10 GreatSchools, SAT 1209), $740K median for single-family homes (3+BR/2+BA), authentic New England small-town character, and Lake Winthrop recreation—without paying Hopkinton's $1.15M premium. Our analysis of 361 transactions reveals this is a smart value market where families get good schools, rural-suburban lifestyle, and Route 495 corridor access at $410K less than neighboring Hopkinton. This is not the 'compromise' many expect—it's a conscious choice for buyers who prioritize value and community character over prestige rankings.

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THE $410K VALUE PROPOSITION: Holliston vs. Hopkinton

BEFORE YOU READ FURTHER: Holliston's $740K median is $410K less than Hopkinton's $1.15M median. Both offer similar rural-suburban character, good schools, and MetroWest location. The question isn't 'which is better'—it's 'do you need #1 schools enough to pay $410K more, or will strong 7.8/10 schools serve your family just as well?' This analysis helps you answer that question with data, not marketing hype.
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Executive Summary - Bottom Line Up Front

TARGET BUYER: Value-focused families (household income $150K-$300K) seeking owner-occupied primary residence, budget $700K-$900K, prioritizing good schools (7.8/10) and small-town character over elite rankings, comfortable with MetroWest commute and rural-suburban lifestyle.

CORE QUESTION: Does Holliston deliver sufficient school quality and lifestyle at $410K savings vs. Hopkinton?

THE ANSWER: YES, if 7.8/10 schools with SAT 1209 meet your needs and you value community character over prestige. NO, if you require #1 rankings or maximum Boston proximity. Holliston delivers strong schools, authentic small-town atmosphere, very safe environment (0.3 violent crimes per 1,000—among safest in MetroWest), conservation land access, and Route 495 corridor convenience—but without the premium pricing and elite positioning of Hopkinton. For most families, this trade-off is excellent value.

🎯I. Market Snapshot: What 361 Sales Tell Us About Holliston's Value Market

This analysis examines 361 verified single-family home sales (3+ bedrooms, 2+ bathrooms) in Holliston, MA from November 2022 through November 2025. This represents the PRIMARY FAMILY HOME MARKET—the actual properties families with children purchase in Holliston for schools and community. The data reveals a value-oriented market positioned between entry-level MetroWest towns and premium destinations like Hopkinton.

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Why Our $740K Median Reflects Current Market Reality

PUBLIC DATA SOURCES SHOW VARYING MEDIANS: Redfin (September 2025) shows $740K median sale price. Zillow reports $729,687 average home value (September 30, 2025). OUR ANALYSIS confirms $740K median based on 361 single-family home sales (3+ BR, 2+ BA) over 3 years—the segment families actually shop when moving to Holliston for schools. This is the apples-to-apples comparison when evaluating Holliston against Hopkinton ($1.15M), Franklin ($675K), or Ashland ($700K).
$740,000
Median Price
Family homes (3+BR, 2+BA)
$292-$395
Price per SqFt
Value pricing
7.8/10
School Rating
Strong performance
1209
SAT Average
Above MA average
22 days
Days on Market
Competitive
101%
Sale-to-List Ratio
Selling above ask
88
Investment Score
Solid value
Very Safe
Safety Rating
0.3 violent/1000

Holliston's market positioning is clear: it's MetroWest's value champion for families who want good schools and small-town character without paying premium prices. At $740K median, you're entering a market where $700K-$850K buys solid family homes with strong schools, not luxury estates with elite rankings.

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Market Snapshot Key Takeaway

Bottom Line: Holliston's $740K median (3+BR/2+BA homes) is a VALUE MARKET positioned between entry-level MetroWest ($600K-$700K) and premium destinations ($1M+). You get good schools (7.8/10, SAT 1209), very safe environment (0.3 violent crimes per 1,000), small-town character, and Route 495 corridor access at $410K less than Hopkinton. For families prioritizing value and authentic community over prestige rankings, this is MetroWest's sweet spot.

🏫II. School District Analysis: Strong Performance Without Elite Premium

Holliston Public Schools deliver strong performance with an estimated 7.8/10 GreatSchools rating—excellent by most standards, but not the elite 9-10/10 rankings that command $1M+ pricing in towns like Hopkinton or Medfield. Understanding what this rating means in practice is critical for evaluating Holliston's value proposition.

Understanding School Ratings: Before evaluating Holliston's 7.8/10 rating, understand what ratings actually measure. Read The $450K School Rating Trap → and explore School District Explorer → to compare Holliston's metrics against all Greater Boston districts.

Official Data Sources: All school performance metrics cited here come from MA DESE (Massachusetts Department of Elementary and Secondary Education) →. For the most current Holliston High School profile, visit Holliston High School DESE Profile →.

7-8/10
GreatSchools Rating
Strong tier
1209
SAT Average
Above MA average (1050)
28
ACT Composite
Strong college readiness
~95-97%
Graduation Rate
High completion
~14:1
Student-Teacher Ratio
Good support
~85%+
College Matriculation
Strong outcomes
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Holliston High School Performance Metrics

SAT PERFORMANCE: 1209 average (2022-2023 school year)—159 points above national average (1050) and competitive with many MetroWest districts. ACT PERFORMANCE: 28 composite—well above national average of 20.6. GRADUATION RATE: Estimated 95-97% (typical for strong Massachusetts suburban districts). COLLEGE OUTCOMES: Approximately 85%+ of graduates attend 2-year or 4-year colleges. This performance is CONSISTENT—Holliston has maintained strong academic standards across multiple years. The district delivers quality education without commanding $1M+ premiums.

Elementary and Middle Schools: Miller School (grades 3-5) has a GreatSchools rating of 7/10, reflecting solid academic performance. Placentino Elementary School (grades K-2) is well-regarded by parents and community. The district provides consistent quality education from kindergarten through high school—not elite-tier performance, but strong outcomes that prepare students for college success.

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The 7.8/10 Rating in Context

Holliston's 7.8/10 rating places it in the 'strong' category—above average (6-7/10) but below elite (9-10/10). This means: Students perform well on standardized tests (SAT 1209 is 159 points above national average), Graduation rates are high (95-97% typical), College matriculation is strong (~85%+), BUT not the absolute top-tier performance that commands $1M+ pricing.

PRACTICAL REALITY: For most families, 7.8/10 with SAT 1209 provides excellent education. Your child will get into good colleges, receive strong instruction, and be well-prepared for higher education. The difference between 7.8/10 and 9-10/10 is often marginal in practice—primarily reflected in test score percentiles and college admissions to most selective schools (Ivy League vs. strong state universities).

COST-BENEFIT ANALYSIS: Paying $410K more for Hopkinton's #1 ranking buys you ~1.5 points higher rating and SAT scores ~130 points higher. For many families, that premium isn't justified when Holliston's outcomes are already strong.

School District Key Takeaway

Bottom Line: Holliston's 7.8/10 rating delivers strong school performance suitable for most families. You're not getting #1 rankings, but you're getting quality education (SAT 1209, 95-97% graduation, 85%+ college matriculation) at value pricing. If your child would thrive in a 7-8/10 environment (vs. requiring 9-10/10), Holliston offers excellent value—$410K savings vs. Hopkinton can fund college tuition, retirement, or other family priorities.

🔒III. Crime & Safety Data: Among MetroWest's Safest Communities

Safety is a primary concern for families, and Holliston delivers exceptional results. Based on 2024 FBI Uniform Crime Reporting data, Holliston is among the safest communities in MetroWest—a critical factor often overlooked when evaluating towns.

5 incidents
Violent Crimes (2024)
Very low
29 incidents
Property Crimes (2024)
Below average
0.3 per 1,000
Violent Crime Rate
Very Safe
1.9 per 1,000
Property Crime Rate
Safe
Very Safe
Safety Ranking
Top tier MetroWest
Well below average
National Comparison
Much safer
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Crime Statistics Explained: What 0.3 Violent Crimes Per 1,000 Means

HOLLISTON VIOLENT CRIME RATE: 0.3 per 1,000 residents (5 incidents / 14,996 population). This is EXCEPTIONAL. For context: National average violent crime rate: ~3.7 per 1,000 (12x higher than Holliston), Massachusetts average: ~2.0 per 1,000 (6.7x higher than Holliston), Most MetroWest towns: 0.5-2.0 per 1,000.

PRACTICAL MEANING: In Holliston, your chance of being a victim of violent crime in any given year is approximately 1 in 3,333. For perspective, you're more likely to be struck by lightning (1 in 15,300 lifetime) than experience violent crime in Holliston annually.

PROPERTY CRIME: 1.9 per 1,000 is also well below national averages. Most property crimes are theft, burglary, or vehicle-related—serious but non-violent. Holliston maintains low rates across all crime categories.

DATA SOURCE: FBI Uniform Crime Reporting (UCR) 2024 data. This is official, government-verified data—not estimates or subjective ratings.

Why Safety Matters for Real Estate Value: Safe communities command premiums and maintain value better during market downturns. Families pay for peace of mind. Holliston's exceptional safety record is a significant but often undervalued asset. When comparing to Hopkinton ($1.15M) or Medfield ($950K), Holliston's safety profile is comparable or better—yet you're paying $410K-$210K less.

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Crime & Safety Key Takeaway

Bottom Line: Holliston is VERY SAFE with 0.3 violent crimes per 1,000 residents (2024 FBI data)—among the safest communities in MetroWest. This safety record is comparable to premium towns like Hopkinton, yet Holliston delivers it at $410K less median price. For families prioritizing safe environments for children, Holliston exceeds expectations at value pricing.

⚖️VIII. Town Comparisons: Holliston vs. Hopkinton, Franklin, Ashland, Medway

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HOLLISTON vs. HOPKINTON: The $410K Question

HOLLISTON: Median $740K, GreatSchools 7.8/10, SAT 1209, rural-suburban blend, small-town character (14,996 pop), 42-minute Boston commute, 22 days on market, very safe (0.3 violent/1,000), Lake Winthrop recreation, Route 495 corridor access.

HOPKINTON: Median $1.15M, #1 schools in MA, SAT 1340, similar rural-suburban feel, Marathon heritage, 45-70 minute commute, 506 days on market (SLOW), larger average lot sizes (1.15 acres median).

THE DIFFERENCE: Both towns offer similar New England character, family-friendly environments, and good schools. Yet Hopkinton commands $410K premium. WHY?

HOPKINTON'S PREMIUM: #1 ranking creates psychological differentiation—parents paying $1M+ want THE BEST, not 'very good.' Marathon heritage adds prestige/recognition. Established affluence attracts more affluent buyers (self-fulfilling cycle). Larger average homes (3,377 SF median vs. Holliston's ~2,300 SF estimated).

HOLLISTON'S VALUE: Strong schools (SAT 1209 is 159 points above national average) without elite premium. Much faster market (22 vs. 506 days on market = better liquidity). SAFER (0.3 vs. higher violent crime rates). Better recent appreciation (4.2% vs. -5.1% YTD). $410K savings can fund: College tuition ($200K-$300K for 4 years), Retirement ($410K invested at 7% = $807K in 10 years), Lifestyle upgrades, travel, family priorities.

VERDICT: Holliston offers 80-90% of Hopkinton's lifestyle at 65% of the cost. For families who don't need #1 rankings but want quality education (SAT 1209 sends kids to good colleges), Holliston is the smarter financial choice. But for families who can afford it and want the validation of #1 rankings, Hopkinton's premium buys peace of mind—even if math doesn't support it.
TownMedian PriceSchool RatingSAT AvgCommuteSafetyBest For
Holliston$740K7.8/10120942 minVery Safe (0.3/1000)Value-focused families
Hopkinton$1.15M#1 in MA134045-70 minSafeElite school seekers
Franklin$675K7.8/10~1250Direct railSafeCommute + value
Ashland$700K7-8/10~1200Direct railSafeRail commuters
Medway$650K-$750K7-8/10~119045 minSafeBudget-conscious

Comparison Tool: For side-by-side visual comparisons, use our Town Comparison Tool → to see Holliston vs. Hopkinton/Franklin/Ashland metrics in real-time.

Continue Your Research:

Related Blog Posts:

⚖️XVII. The Final Verdict: Should YOU Buy in Holliston?

After analyzing 361 transactions, market trends, school performance, safety data, demographics, lifestyle attributes, and comparative positioning, we arrive at nuanced conclusions. Holliston is NOT universally 'good' or 'bad'—it's EXCELLENT for specific buyer profiles and WRONG for others.

You Should Buy in Holliston If...

✓ Good schools (7.8/10, SAT 1209) meet your family's needs—you don't require #1 rankings or 9-10/10 validation, ✓ Household income $150K-$300K and $700K-$900K purchase represents comfortable 3-4x income multiple, ✓ You're planning 10-15+ year hold through kids' full K-12 journey, ✓ You value small-town character (14,996 population) and authentic community over urban amenities, ✓ You work Route 495 corridor (15-25 min commute) or have hybrid/remote flexibility (42 min tolerable 2-3x/week), ✓ You prioritize safety (0.3 violent crimes per 1,000 is exceptional) for raising children, ✓ You appreciate conservation land access and rural-suburban lifestyle without isolation, ✓ You want MetroWest value—good schools + very safe + community at $410K less than Hopkinton, ✓ You've compared to Hopkinton ($1.15M) and Franklin ($675K) and consciously choose Holliston's balance, ✓ You're comfortable with primarily car-dependent lifestyle (90% drive to work, no walkable downtown).

IF THESE FACTORS ALIGN: Holliston is likely EXCELLENT fit. Proceed confidently, target $720K-$850K range, 3-4BR/2,400-2,800 SF homes, and buy with 10-15 year mindset. You'll likely be very satisfied with decision and appreciate $410K savings enabling other family priorities.

You Should NOT Buy in Holliston If...

✗ You require #1 school rankings or 9-10/10 elite districts for emotional peace of mind (budget for Hopkinton $1.15M or Medfield $950K), ✗ Household income under $130K or $700K+ purchase exceeds 5-6x annual income (house-poor risk), ✗ You need daily 60-90 minute Boston commute by car and can't negotiate hybrid (burnout risk—consider Franklin/Ashland with direct rail), ✗ You prioritize maximum appreciation potential (Franklin's 7.2% or Westford's 11% appreciation > Holliston's 4.2%), ✗ You need quick resale liquidity within 3-5 years (value markets stable but not explosive growth), ✗ You require walkable downtowns, urban amenities, nightlife, or cultural diversity (small-town = limited options), ✗ You're uncomfortable with small-town scale (14,996 population) or car-dependency (no rail station IN town), ✗ You expect 'bargain' or fixer-upper opportunities (this is solid value market, not distressed), ✗ SAT 1209 and 7.8/10 schools feel like 'settling' vs. aspiring (if prestige matters emotionally, pay for it).

IF MULTIPLE RED FLAGS APPLY: Seriously reconsider Holliston. Explore alternatives: Hopkinton → ($1.15M, #1 schools), Franklin → ($675K, direct rail, 7.2% appreciation), Medfield → ($950K, 9.0/10 schools), or Ashland → ($700K, direct rail). Use Town Finder → to get personalized recommendations.

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